NIPR Unveils First Nigeria Reputation Perception Index
...As Deputy President of the Senate Describes Reputation as National Asset
In line with its constitutional mandate, the Nigerian Institute of Public Relations (NIPR) in collaboration with the Reputation Perception Services (RPS) has unveiled the first Nigeria Reputation Perception Index 2025 Report as an international measure towards improving the nation's reputation.
Speaking on Thursday at the public presentation of the NRPI Report in Abuja, the NIPR President, Dr. Ike Neliaku, said that the report, which is a seven-year intensive effort by the Institute stands as the first systematic and evidence-based national instrument for assessing Nigeria's reputational standing.
“This survey, therefore, was initiated not as an academic exercise, but as a regulatory and policy-oriented intervention in the national interest. The exercise is designed to reposition reputation as a strategic national asset, one that should inform public policy, diplomatic national interest, investment attraction, and genuine national rebranding”, he said.
In his remarks, the Deputy President of the Senate, Federal Republic of Nigeria, Sen. Barau Jibrin, stated that the development of a data-driven framework for assessing Nigeria’s image across critical sectors strengthens institutional accountability.
Sen. Jibrin, who was the Chairman of the event said "I am particularly encouraged that this Index is not presented as a tool for blame, but as an instrument for learning, reform, and progress. Constructive self-assessment is the hallmark of mature democracies, and Nigeria must not shy away from honest conversations about its national image and the underlying realities that shape it”.
The Federal Lawmaker assured that the legislative arm of government will continue to support reforms that promote transparency, inclusiveness, national unity, economic resilience, and social justice, ensuring that legislative outputs align with global best practices, while remaining sensitive to Nigeria’s unique socio-political context.
Also speaking, former Nigerian Ambassador to the United States and National President of the Association of Retired Career Ambassadors of Nigeria, Amb. Joe Keshi said that leadership and governance remained key factors in reshaping the nation's reputation.
He emphasised the need for Nigeria, which once enjoyed strong reputational capital as a result of its leadership role in Africa, contributions to decolonisation, peacekeeping missions and regional stability to reclaim its leadership position in global affairs.
The full details of the report, which has input from across the 36 states of the federation and the Federal Capital Territory, alongside international respondents across Africa, Europe, North America, Asia-Pacific, South America, the Middle East, and Oceania is available on the Institute’s website: https://rpireport.com
