Nigeria Reputation Day: Speakers Advocate Truthful, Consistent Telling of Nation's Story
Speakers at the 2026 Nigeria Reputation Day have called for truthful and consistent communication that align with visible progress and credible institutions, as a way of shaping national narrative.
Delivering the Keynote Address on Thursday at the 2nd Nigeria Reputation Day, organised by the Nigeria Reputation Management Group (NRMG) former Director General of the Nigerian Maritime Administration and Safety Agency (NIMASA), Dr. Dakuku Peterside described Nigeria's image as a strategic asset and part of the country's economic infrastructure, noting that a damaged reputation could discourage investment, limit opportunities and weaken public trust.
He stressed the need for Nigeria to take ownership of its story, saying "Nigeria must own its narrative, and our national story must be defined by us, but it must also be grounded in reality, because credibility is not built on words alone".
The former lawmaker expressed displeasure that Nigeria's international image has often been shaped by external narratives that focus heavily on poverty and other challenges while overlooking the country's rich cultural heritage, intellectual achievements, creativity and contributions to global development.
He explained that telling Nigeria's story truthfully requires providing context without denying existing challenges, adding that the country must become a more active and authoritative participant in how it is understood globally.
"When a public institution fails, better publicity will not fix it. The institution has to acknowledge the failure, explain it honestly, correct it and show proof of progress. Anything less is image management without substance. Whatever our role as citizens, we should insist that the strongest narrative matches reality. So, the first task in shaping Nigeria’s reputation is to keep improving the Nigeria being described", he noted.
Earlier in his remarks, President of Nigerian Institute of Public Relations (NIPR), Dr. Ike Neliaku said the Institute thought it necessary to come up with NRMG, a private sector-driven initiative to man the reputation gates of the country, stressing that reputation building requires deliberate actions and conscious effort on the part of the leaders towards value addition to the society.
Also speaking, the Chair, NRMG Board, Chief Yomi Badejo-Okusanya urged the government, private sector, media and citizens to work together to rebuild Nigeria’s reputation through effective governance, accountability and evidence-based storytelling.
He said Nigeria must move beyond sloganeering and public relations campaigns to earn the trust and respect of the international community by addressing its challenges while showcasing its achievements and potential.
According to him, Nigeria’s image should be shaped by the lived experiences of its citizens and the quality of services delivered by its institutions, rather than official statements or promotional campaigns. “Let’s stop trying to announce our reputation.
He also urged citizens at home and abroad to take responsibility for how they discuss and represent their country in private conversations, business engagements and international forums.
